CSR in India has been detached from business practices. A more effective approach to CSR would entail efforts to integrate sustainable business with societal giving, rather than simply requiring companies to donate money and outsource all of its CSR efforts.

The Ministry of Corporate Affairs’ notice last year directing companies to partner with NGOs for their CSR efforts requires companies to choose partners carefully, while NGOs must focus on monitoring and other requirements—so both sides are trying to address gaps and work with each other’s strengths