There is not a single recognizable Indian cola drink company left in the market after the sweeping entry of big giants Coke and Pepsi. While the Indian companies have surrendered or sold themselves off without a fight, Aje, a cola company from Peru in South America has had the audacity to bet on India, where its Big Cola brand has found a niche.
Big Cola From Peru, an Inspiration for Indian Entrepreneurs
R.Viswanathan, Distinguished Fellow, Latin American Studies- Gateway House, has written an article about a Peruvian Cola company's foray into the niche Cola market. This article has been published in The Wire.