There is not a single recognizable Indian cola drink company left in the market after the sweeping entry of the big giants Coke and Pepsi. While the Indian companies have surrendered or sold themselves off without a fight, Aje, a cola company from Peru a far-off country from Latin America has had the audacity to bet on India. This small company with ‘Big Cola’ brand has succeeded in finding a niche market in India.
Peru Cola: Inspiration for India
R.Viswanathan, Distinguished Fellow, Latin American Studies- Gateway House, has written an article about a Peruvian Cola company's foray into the niche Cola market. This article has been republished on Latinvex.com.