Lifting Indian spirits with a GI tag

India’s traditions are finally getting their due – with a Geographical Indication tag. This opens up a world of soft power for India. The first GI tag was given to Darjeeling tea. Now, after over a decade, the first ever GI store has opened at Goa’s airport. One of the Goan products on sale is feni, a popular local brew, which, with its new GI tag, can make a global splash