Heritage on the brand wagon

One of the conclusions drawn from a recent panel discussion, co-hosted by Gateway House and Avid Learning, on how brands are helping promote heritage conservation, moderated by Sifra Lentin, Mumbai History Fellow, was that there is an urgent need to preserve Mumbai’s natural and built heritage to meet the Maharashtra government’s target--the year 2020--for inaugurating the international financial centre at Bandra-Kurla Complex. Here is a summary of the concerns that the panellists raised